Most popular digital activities offered by museums in England in 2019

A 2019 survey focused on the use of digital technology among museums in England. According to the survey, about half of the surveyed museums relied on email marketing in 2019. Meanwhile, 21 percent of the survey sample maintained and used a CRM system, while only 11 percent claimed to provide virtual reality or augmented reality experiences in 2019.

一项于2019年进行的调查聚焦于英格兰博物馆在数字技术领域的应用。据调查数据显示，约有一半的受访博物馆在2019年依赖电子邮件营销。与此同时，调查样本中有21%的机构维护并使用客户关系管理系统（CRM），而仅有11%的机构声称在2019年提供了虚拟现实或增强现实体验。