Market share of selected soft drinks in Denmark 2016

In Denmark, the non-alcoholic beverage Coca-Cola had the largest market share among soft drinks sold in 2016. Pepsi Max ranked second with a share of almost 13 percent, closely followed by Faxe Kondi, a domestic soft drink produced by Faxe Bryggeri. In this year, by far most soft drinks were sold in grocery stores, amounting to 83 percent. Restaurants and cafes had a share of 17 percent of the total soft drink sales. Soft drink consumption      In general, the volume of soft drinks consumed in Denmark increased in recent years. It reached its peak in 2016 at a volume of approximately 725 million liters and amounted to roughly 719 million liters in the year that followed. This came down to a per capita consumption volume of around 124 liters of soft drinks consumed per person. Soft drink packaging     As of 2016, the share of soft drinks packed in PET material was highest and reached 47 percent. Metal used as packaging material came in second place with a market share of 42 percent, while carton came in third place. This material had a share far lower than PET and metal, amounting to seven percent only.

在丹麦，2016年非酒精饮料可口可乐在软饮料市场中占据最大份额。百事可乐MAX紧随其后，市场份额接近13%，紧随其后的是由Faxe Bryggeri生产的国内软饮料Faxe Kondi。当年，绝大多数软饮料销售于杂货店，占总销售额的83%。餐厅和咖啡馆的软饮料销售额占比为总销售额的17%。总体而言，近年来在丹麦软饮料的消耗量逐年上升，2016年达到峰值，约为7.25亿升，次年则降至约7.19亿升，人均消耗量约为每人124升软饮料。至2016年，软饮料包装材料中PET材料的份额最高，达到47%。金属包装材料的市场份额位居第二，为42%，而纸箱包装的市场份额则排在第三位，其份额远低于PET和金属，仅为7%。