eCommerce Benchmark KPIs: Food in the Philippines

In 2023, next to an add-to-cart rate of 13%, a cart abandonment rate of 77.6%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Food in the Philippines also consist of an AOV of US$48.7, a discount rate of 14.3%, and a return rate of 3.7%.

于2023年，菲律宾食品电子商务的基准关键绩效指标（KPIs）中，除13%的加入购物车率、77.6%的购物车放弃率以及2.9%的转化率之外，还包括平均订单价值（AOV）为48.7美元，折扣率为14.3%，以及退货率为3.7%。