Instagram: distribution of global audiences 2024, by gender

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years. Instagram’s Global AudienceAs of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing. As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users. Who is winning over the generations?Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

截至2024年1月，Instagram在全球范围内男性用户略多于女性用户，男性用户占该平台全球用户的50.6%。此外，该社交媒体应用在年轻群体中尤为受欢迎，其中近32%的用户年龄介于18至24岁之间。截至2024年1月，Instagram在全球社交媒体平台中排名第4，月活跃用户数（MAU）达到20亿。这一数字预计将继续增长，增速未见放缓，这在全球各地区在线社交渗透率持续攀升的背景下并不足为奇。截至2024年1月，拥有最大Instagram用户群体的国家为印度，用户数量达到3.629亿，其次是美国，用户数量为1.697亿。哪一代人在竞争中脱颖而出？尽管Instagram在全球范围内的用户规模几乎是TikTok的两倍，但TikTok已证明自己是一位强劲的对手，尤其是在年轻用户群体中。2022年，TikTok是全球下载量最高的移动应用程序，下载量达到6.72亿次。截至2022年，美国Z世代每月在TikTok上花费的时间超过了在Instagram上花费的时间。