Unveiling Indian farmers’ adoption of climate information services for informed decision-making: a path to agricultural resilience

Amidst the intensifying ramifications of climate change on economic conditions, there exists an imperative for farmers to adopt climate forecast information in agricultural decision-making proactively. The research employed an extended theory of planned behaviour to examine the factors influencing farmers’ intentions to incorporate climate information in their decision-making process. Data from 343 male farmers in India were collected using a multi-stage sampling technique and analysed through Partial Least Squares Structural Equation Modelling (PLS-SEM). The results confirm that attitude, subjective norms, perceived behavioural control, perceived benefits and epistemic values significantly and positively affect the farmers’ intention to use climate forecasts in making informed decisions in farming. The findings carry significant importance for advancing adaptation strategies within the agricultural sector, calling for essential measures like fostering the development of farmers’ associations and promoting fruitful collaboration in climate prediction initiatives. Such actions are instrumental in equipping farmers with the necessary tools and knowledge to tackle climate-related challenges and ensure sustainable agricultural practices effectively.