GEC channel advertising India H1 2024, by language

Hindi general entertainment content (GEC) accounted for 24 percent of advertising across GEC television channels in India in the first half of 2024, making it the leading subgenre. The next leading subgenres were the Tamil and the Telugu GECs given that the South-Indian market is the second-largest demographic within the Indian television market.

在2024年上半年度，印度GEC（通用娱乐内容）电视频道中的广告占比达到了24%，使其成为主导子类别。紧随其后的是泰米尔语和泰卢固语的GEC，鉴于南印度市场是印度电视市场第二大人口群体，这两者亦占据领先地位。