Experimentation and Startup Performance: Evidence from A/B testing
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下载链接：
https://www.nber.org/papers/w26278
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资源简介：
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing business ideas. This paper provides
提供机构：
美国国家经济研究局
创建时间：
2019-09-01
