Conjunto de datos: El SEO como estrategia y su efectividad en el posicionamiento de las marcas minoristas en el Perú.

This study focuses on evaluating the effectiveness of search engine optimization (SEO) strategies in strengthening the positioning of retail brands in the Peruvian market. SEO performance was measured using tools such as majestic.com, gtmetrix.com, and sitioweb.grader.com, among others. A total of 642 surveys were collected, with their reliability confirmed by a Cronbach's alpha of 0.948.