Impact of the COVID-19 crisis on total e-commerce turnover in France 2020

The e-commerce business has been on the rise in the past years, due to the gradual digitization of every day activities. Many marketers have forecasted the growth of e-commerce, and with the coronavirus outbreak, issues with proximity shopping have led to a strong acceleration of that said development. Thus, the source had asked online retailers as well as pure players in France in March 2020, if they had seen an impact on overall sales since March 15. Three quarters of the online sites have seen their sales decline since March 15. Less than 20 percent had an increase in turnover.

近年来，随着日常活动的逐渐数字化，电子商务行业呈现出显著增长的趋势。众多市场营销者预测了电子商务的增长势头，而新冠疫情的爆发更是加剧了邻近购物问题，从而强力推动了电子商务的迅猛发展。因此，该来源机构在2020年3月向法国的在线零售商以及纯在线商家询问，自3月15日以来，他们的整体销售额是否受到了影响。其中，超过四分之三的在线网站在3月15日之后见证了销售量的下滑，而仅有不到20%的商家实现了营业额的增长。