This study investigated the phenomenon of authenticity penalties in influencer marketing by examining how the level of transparency in sponsorship disclosure affects consumer purchase intentions, with

Zenodo2026-06-17 更新50

Consumer trust and traceability focus groups and survey

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Using a purposive sampling method at four locations across the UK, participants were invited by a marketing company to attend one of eight scheduled focus groups sessions (January 2016). Groups were s

CESSDA2025-06-12 更新80

Interaction Effects between Online Reviews and Product Characteristics on Consumer’s Trust

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ABSTRACT Objective: the present study analyzes the relationship between online reviews and consumer trust in online stores, considering the conjoint effects of the characteristics of online reviews an

DataCite Commons2025-06-01 更新60

Trust in fintech companies in the UK 2024, by age

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