Dataset from a SmartPLS-SEM analysis of postpartum depression awareness and behavioural intentions in Northern Nigeria

Postpartum depression (PPD) remains a significant yet often overlooked maternal health concern, contributing to emotional and physical distress in new mothers. Effective interventions are needed to enhance awareness and support for at-risk women. The data demonstrates how different information sources influence PPD knowledge and help-seeking behaviour among women in Niger State. Using a cross-sectional design, data was collected from 384 participants via Kobo Toolbox and analysed with SmartPLS-SEM. Findings revealed that interpersonal interactions and digital platforms significantly improved PPD awareness and encouraged women to seek help, while print media had little effect. From the data analysis, the importance of culturally sensitive, multi-channel approaches in promoting maternal mental health is expedient. To strengthen PPD support systems, healthcare providers should integrate tailored communication strategies into maternal care programs. Additionally, policymakers and NGOs must prioritise postpartum mental health through community outreach, healthcare worker training, and stigma reduction initiatives. These efforts can foster better mental health outcomes for mothers in underserved regions.