SAMPLE Consumer B2C Data | United States

Archetype Data’s B2C Consumer File is one of the most comprehensive and data-rich consumer datasets in the United States, encompassing over 260 million verified individuals and households. Designed for precision marketing, analytics, and customer intelligence, this dataset delivers unparalleled depth across lifestyle, demographic, financial, and behavioral dimensions enabling businesses to understand, segment, and engage consumers with accuracy and confidence.

Each consumer record includes fundamental demographic elements such as name, age, gender, location, household composition, and contact information. Building upon that, Archetype Data enriches every profile with 400+ lifestyle, financial, and behavioral variables that capture consumer intent, spending capacity, purchasing habits, media preferences, and digital engagement patterns. This multidimensional view empowers marketers, insurers, and data-driven enterprises to identify not just who a consumer is—but how they live, shop, and connect.

What truly differentiates Archetype Data’s B2C file is its integration with our Linq360™ B2B2C dataset, which links consumers to the businesses they own or operate. This linkage provides a powerful bridge between professional and personal identity, offering unparalleled insight into small business owners, entrepreneurs, and professionals as both business decision-makers and consumers.

Whether activating audiences across CTV, programmatic display, social, or direct mail, our data seamlessly maps into today’s leading marketing and advertising ecosystems, including LiveRamp, The Trade Desk, and other major platforms.

The B2C Consumer File supports a wide range of applications; audience segmentation, modeling, CRM enrichment, lookalike development, and attribution measurement—across industries such as retail, finance, insurance, media, and healthcare. Whether you’re building a custom audience for a digital campaign, enriching customer records, or analyzing lifestyle trends within a region, Archetype Data’s file provides the scale and precision needed to deliver meaningful results.