Sentiment Analysis on Twitter Users Towards ChatGPT as a Platform that Supports Marketing Strategies Using the Naïve Bayes Method

In a study conducted related to the Shopee application on Google Play with 200 data used, where 100 positive data and 100 negative data, the results showed that the Naïve Bayes method obtained an accuracy of 96.667%.[1]. Another study was conducted related to the Traveloka application on Google Play with the Naïve Bayes method resulting in an accuracy of 91.20% [2].