Type of purchased influencer-endorsed products Thailand 2023

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, cosmetics were the most purchased type of influencer-endorsed products among the Thai respondents. The same survey revealed that the majority of the respondents in the country had purchase experience of the item endorsed by the influencer.

根据Rakuten Insight于2023年5月进行的一项关于社交媒体影响者的调查，化妆品在泰国受访者中成为最受推崇的网红推荐产品类型。该调查同样显示，该国大多数受访者均有购买由网红推荐商品的实际经历。