Household Purchase and Consumer Data for Media Planning

Numerator offers uniformly collected, omnichannel purchase data from 1MM+ households, inclusive of transaction level data, ecomm, demographic, psychographic, media consumption data, and more.
The data is sourced from over a billion receipts that Numerator has collected from in-store purchases and digitally collected e-receipts. It is one of the only sources of data where a full omnichannel picture can be seen, inclusive of comprehensive ecomm, for each individual household.

This data set has a standard format, however, the scope can be personalized based on time periods, product category, and retail outlet scopes. Please contact us at [e-mail] for more information.

Samples/Tables Included:
- Daily Transaction data for households 2019-Present
- All retail & non-retail channels (Grocery Stores, Mass, Club, Drug, Dollar, Online, QSR/Fast Casual, Apparel, Electronics, Craft, and 30 more!)
- All product categories (Grocery, Household goods, Health & Beauty, Pet, Baby, Electronics, Durable goods, Soft goods, etc)

Sample Fields Included (Data Dictionary provided upon request):
- Date
- Retail Outlet Categorization (Retail Channel, Retail Corporate, Retail Banner Name)
- Product Categorization (Sector, Department, Major Category, Category)
- Brand Categorization (Parent Brand, Brand)
- Product Metrics (Units, Unit Price, Total Spent)
- Basket Metrics (Basket Total)

Leverage Numerator consumer data to activate digital marketing strategies across:
- Behavioral/Consumer Segmentation
- Marketing and Promotion Activity Measurement
- Personalization Analytics
- Audience creation
- Paid Media Targeting
- Multi Touch Attribution
- Media Measurement
- CRM Optimization
- …and more