Factori- Location Intelligence (Foot Traffic Data with Profile)

Our Location Intelligence Data connects people's movements to over 14M physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

Location Intelligence Data Reach:
Location Intelligence data brings the POI/Place/OOH level insights calculated on the basis of Factori’s Mobility & People Graph data aggregated from multiple data sources globally. In order to achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data.For instance, in order to calculate the foot-traffic for a specific location, a combination of location ID, day of the week and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes.
 

搜集汇总

背景与挑战

背景概述

Factori-位置智能数据集通过聚合全球多源数据，提供覆盖超过1400万个物理地点的匿名人流信息，用于分析特定位置的访问量和模式。该数据基于位置ID、星期几和时段等属性组合计算，每个兴趣点最多可生成40条记录，旨在为线下流量洞察提供背景支持。