MBI Sociodemographic-Bundle Basic for Hungary at Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Estonia at the 4-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable not included in the Basic Bundle, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic-Bundle Basic for Hungary at Postcode Level

概述

• 提供匈牙利4位邮政编码级别的社会人口统计数据。
• 数据来源单一，确保全球市场的一致性和可比性。
• 包含变量：人口、性别、年龄结构（15岁年龄组）、家庭数据。

商业需求

市场分析

• 揭示未开发的市场潜力。
• 基于人口特征精确量化区域销售机会。

需求预测

• 利用人口趋势设定数据驱动的销售和绩效目标。

位置规划

• 评估目标区域的社会人口构成，制定有效的扩展策略。

360度客户视图

• 结合社会人口统计数据和客户数据，全面了解客户需求和行为。

位置数据丰富

• 用详细的人口和家庭属性丰富地理数据集。

数据字典

• 表名：MBI_MARKETDATA_2024_HU_POSTCODES4_SOCIO
• 列名：
  • CTRYCODE (Varchar)
  • POSTCODE (Varchar)
  • NAME (Varchar)
  • P_T (Number)
  • P_PRM (Number)
  • HH_T (Number)
  • HH_SIZE (Number)
  • MALE (Number)
  • FEMALE (Number)
  • AGE_T0014 (Number)
  • AGE_M0014 (Number)
  • AGE_F0014 (Number)
  • AGE_T1529 (Number)
  • AGE_M1529 (Number)
  • AGE_F1529 (Number)
  • AGE_T3044 (Number)
  • AGE_M3044 (Number)
  • AGE_F3044 (Number)
  • AGE_T4559 (Number)
  • AGE_M4559 (Number)
  • AGE_F4559 (Number)
  • AGE_T60PL (Number)
  • AGE_M60PL (Number)
  • AGE_F60PL (Number)

使用示例

查询匈牙利邮政区域样本数据

sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_HU_POSTCODES4_SOCIO";

其他信息

• 提供商：Michael Bauer International GmbH
• 试用：免费试用
• 刷新频率：每年
• 时间覆盖范围：2024年1月1日至2024年12月31日
• 地理覆盖范围：匈牙利（按邮政编码）
• 云区域可用性：AWS多个区域

联系方式

• 销售：[e-mail]
• 支持：[e-mail]