eCommerce Benchmark KPIs: Footwear in Nigeria

In 2023, next to an add-to-cart rate of 12.2%, a cart abandonment rate of 92.1%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Footwear in Nigeria also consist of an AOV of US$76.5, a discount rate of 8.5%, and a return rate of 12.2%.

于2023年，在12.2%的加入购物车比率、92.1%的购物车放弃率以及1%的转化率之外，尼日利亚鞋类电子商务的基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为76.5美元、折扣率为8.5%以及退货率为12.2%。