Analysis of the determinants of happiness in the LAR Cooperative Agroindustry

Abstract: Happiness is felt in a subjective way and its measurement involves the evaluation that each person makes of his life. In this sense, this study investigates the economic and social determinants that explain the happiness of the members of Lar Cooperativa Agroindustrial. In order to obtain the results, a questionnaire was elaborated that sought to capture the individual perception of happiness in a sample of 150 couples (300 individuals) distributed in 5 municipalities in the western region of Paraná, where the Cooperative operates. Based on these data, this analysis was carried out in two stages. In the first step, qualitative, words were identified that in the individual's perception describe happiness. In the second stage, quantitative, variables that describe the processes cited by the individuals were used in a logit model. The results showed that age, sex, number of hours worked and the presence of successors in farming activities affect the likelihood of individuals declaring themselves happy.