Consumer's purchase intention and willingness to pay (WTP) for circular beef

Data correspond to 5246 consumers responsible for buying food in their homes in 5 EU countries (Germany, Netherlands, Italy, Czech Republic, and Spain). The collected information corresponds to 1) socio-demographic information, 2) t consumer’s purchase intention and willingness to pay for beef obtained by circular farming (DCE), 3) and variables related to the components of the planned behaviour theory (social norms, environmental attitudes, consumer´ perceived behavioural control and frequency of consumption, and general sustainable behaviour). Data was collected online using a structured survey Data allow us to know consumers' preferences and WTP for beef obtained by circular farming and some sustainable behaviours