Measuring the Effects of Advertising: The Digital Frontier
收藏NBER2013-10-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w19520
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资源简介：
Online advertising offers unprecedented opportunities for measurement. A host of new metrics, clicks being the leading example, have become widespread in advertising science. New data and experimentation platforms open the door for firms and researchers to measure true causal effects of advertising
提供机构：
美国国家经济研究局
创建时间：
2013-10-01
