Responden Kuisioner Thesis The Influence of Artificial Intelligence AI Based Social Media Marketing Content on Brand Trust and Purchase Decision Among Generation Z in the Fashion and Beauty Industry

This study examines how AI-generated social media content influences Brand Trust and Purchase Decisions among Generation Z in the fashion and beauty industries. As AI becomes increasingly common in creating digital content, such as images, videos, and personalized recommendations, consumers are regularly exposed to media powered by AI technology. Specifically, this research evaluates how AI Exposure, Attitude Toward AI, and AI Accuracy Perception affect Brand Trust, and how Brand Trust in turn impacts Flow Experience and Purchase Decision. It also explores the mediating role of Flow Experience in the relationship between Brand Trust and Purchase Decision.