PARASOCIAL INTERACTION ON INDONESIA’S BEAUTY INFLUENCER: ANTECEDENTS AND CONSEQUENCES
收藏DataCite Commons2024-03-28 更新2025-04-16 收录
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https://dataverse.telkomuniversity.ac.id/citation?persistentId=doi:10.34820/FK2/PHGVLE
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资源简介：
Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products.
提供机构：
Telkom University Dataverse
创建时间：
2024-03-28
