eCommerce Benchmark KPIs: Global Smoking Supplies

In 2023, next to an add-to-cart rate of 12.2%, a cart abandonment rate of 72%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs for the global Smoking Supplies market also consist of an AOV of US$101, a discount rate of 11.4%, and a return rate of 1.8%.

于2023年，全球烟草用品市场的电子商务基准关键绩效指标（KPIs）中，除12.2%的加入购物车率、72%的购物车放弃率和3.4%的转化率之外，还包括平均订单价值（AOV）为101美元、折扣率为11.4%、退货率为1.8%。