Online video ad expenditure Japan 2022-2027, by type

In-stream advertising spending accounted for 305.3 billion Japanese yen of the total online video advertising spending in Japan in 2023. Expenditures on in-stream ads were projected to increase to more than 520 billion yen by 2027. In-stream ad spending was followed by in-feed ad spending, which was expected to grow from 230.7 billion to more than 383 billion yen during the same time period.

2023年，日本在线视频广告总支出中，流媒体广告投入占据了3053亿日元。据预测，至2027年，流媒体广告的投入将增至超过5200亿日元。紧随其后的是信息流广告的投入，预计在同一时间段内，其支出将从2307亿日元增长至超过3830亿日元。