Reader Analysis 1954

Quantitative recording of reading habits.

Topics: magazines and picture magazines read; frequency of reading;
magazine subscription club; social class; possession of durable
economic goods; type of residential building; residential status;
satisfaction with residence as well as interest in change of residence
or one´s own home; knowledge of a doctor with mutual trust; condition
of health.

Demography: age (classified); sex; marital status; number of children;
religious denomination; school education; occupational position;
employment; income; size of household; city size; state; refugee
status; person in household who cooks; possession of various household
appliances; presence of respondent in the last few days at the time of
interview.

Interviewer rating: classification of social class; city and date of
interview; weekday of interview; start of interview; interest of
respondent in interview content; number of contact attempts.