eCommerce Benchmark KPIs: Camping & Adventure in Russia

In 2023, next to an add-to-cart rate of 6.9%, a cart abandonment rate of 71%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for Camping & Adventure in Russia also consist of an AOV of US$78.1, a discount rate of 12.3%, and a return rate of 4.7%.

于2023年，俄罗斯露营与探险电子商务领域的关键绩效指标（KPIs）亦呈现如下：伴随6.9%的加入购物车比率、71%的购物车放弃率以及2%的转化率，平均订单价值（AOV）为78.1美元，折扣率为12.3%，退货率为4.7%。