How New Zealand adults who smoked understand novel tobacco 'endgame' policies. Qualitative analysis using the Associative Propositional Evaluation model to determine comprehension. Raw data.

Raw data used for analysis presented in results paper. Compliance with Ethical Standards Ethics approval was sought from the Health and Disability Ethics Committee (HDEC), but the study was deemed out of HDEC’s scope as it was an observational study that would not involve more than minimal risk, that is, no more risk than participants might encounter during everyday life. Disclosure statement This study was funded with a grant [COE1-009] from the Foundation for a Smoke-Free World, Inc. (“FSFW”), a US nonprofit 501(c)(3) private foundation. The FSFW’s mission is to end smoking in this generation. Through September 2023, the Foundation received charitable gifts from PMI Global Services Inc. (“PMI”). Independent from PMI since its founding in 2017, the Foundation continues to operate in a manner that ensures its independence from any commercial entity. This study is, under the terms of the grant agreement with FSFW, editorially independent of FSFW. The FSFW were not involved in the conception, design, conduct, data collection, analysis and interpretation of data; nor did the FSFW review or have any involvement in the writing of the paper or involvement or restrictions regarding publication. The contents, selection, and presentation of facts, as well as any opinions expressed herein, are the sole responsibility of the authors and under no circumstances should they be regarded as reflecting the positions of FSFW. None of the authors nor does the Centre have any commercial interests in any smoking cessation programs or aids or nicotine or tobacco products.