Leading mobile apps in the UK 2024, by reach

In March 2024, WhatsApp was the most popular mobile app for smartphone or tablet users in the United Kingdom, with an audience reach of 86 percent. Social media giant Facebook followed, with a reach of around 80 percent of the country's digital population. YouTube ranked third with an audience reach of 70 percent. In 2023, e-mail services, mobile social media, and messenger apps were the most popular categories for smartphone users in the country.

至2024年三月，WhatsApp已成为英国智能手机或平板用户中最受欢迎的移动应用，其受众覆盖率达到86%。紧随其后的是社交媒体巨头Facebook，其覆盖范围约为该国数字人口的80%。YouTube位列第三，受众覆盖率为70%。在2023年，电子邮件服务、移动社交媒体和即时通讯应用成为该国智能手机用户最受欢迎的类别。

搜集汇总

背景与挑战

背景概述

该数据集统计了2025年12月英国移动应用的覆盖范围排名，显示WhatsApp是覆盖范围最广的应用，Facebook位列第二。数据基于对15岁及以上互联网用户的在线调查，反映了智能手机和平板设备用户的应用程序使用情况。