SAMPLE Mobility Data and Mobility Index for Marketing | Europe & UK coverage | Marketing use cases
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下载链接:
https://marketplace.databricks.com/details/5bf3b377-5e89-4898-9a8c-de314eb216c0/Michelin-Mobility-Intelligence_SAMPLE-Mobility-Data-and-Mobility-Index-for-Marketing-Europe-&-UK-coverage-Marketing-use-cases
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资源简介:
This product leverages first-party and third party mobility data sources. It provides anonymized statistics helpful to markting use cases:
- measure the overall truck activity in Europe and in the UK (depending on the source), potentially potentially by type of goods transported (works, goods transportation, refrigerated...)
- provide insights about origins and destinations of vehicles & trucks across Europe, in the UK between cities, communities...
- identify stops and standstill areas of trucks, vans and all types of vehicles
All these statistics can feed various use cases:
- marketing study for mobility advisory firms (Origins, Destinations, Stops / Standstill) that try to understand how the EV trucks are going to develop
- help with marketing and geomarketing use cases to identify where to build / open a new branch or site
- help explain and / or predict marketing performance of businesses across geographies
Use cases:
==> Transport analytics: Traffic consultants, road operators, municipalities and SaaS analytics platforms use our data for understanding road safety, road usage
==> Site-selection / marketing : Our data help companies looking to open EV charging stations, new shops and stores where the traffic is adapted to their business
==> Dynamic pricing / geomarketing : Our data help companies adjust prices across geographies
提供机构:
Michelin Mobility Intelligence



