<b>E-marketing and digital customer experience: Influencing university image and enrolment intentions in African private universities</b>

This dataset and web appendix support the manuscript:<br><i>Krebeti, C., Narteh, B., &amp; Mahmoud, M. A. (2025). E-marketing and Digital Customer Experience: Influencing University Image and Enrolment Intentions in African Private Universities.</i>The materials provide transparency and enable replication of the study’s findings. They include:<b>Dataset Information</b>: Anonymized survey data collected between April 10–30, 2025 (N = 633 valid responses from an initial 664).<b>Demographic Profile</b>: Aggregate statistics on gender, age, education, guardianship, employment status, and purpose of information search.<b>Survey Instrument</b>: Constructs and items adapted for measuring customer experience, university image, and enrolment intentions.<b>Item-Level Statistics</b>: Means, standard deviations, loadings, composite reliability (CR), and average variance extracted (AVE) values from the PLS-SEM analysis.All demographic details are anonymised. No personally identifiable information (PII) is included.