Quality Provision, Expected Firm Altruism and Brand Extensions
收藏NBER2010-01-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w15635
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资源简介：
This paper studies quality choice in a model where consumers expect firms (or brands) to act altruistically. Under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing brands can face a larger demand for new products
提供机构：
美国国家经济研究局
创建时间：
2010-01-01
