Potential generative AI productivity impact 2023, by business function

Generative artificial intelligence (AI) could have a significant impact on the productivity of various business functions, according to 63 use cases analyzed in 2023. Marketing and sales could benefit the most, with an added range of value between 760 and 1,200 billion U.S. dollars. Software engineering could also see similarly high added values.

根据2023年分析的63个案例，生成式人工智能（AI）可能对多种商业职能的生产力产生显著影响。市场营销和销售领域将从中获益最大，其价值增值范围在760亿至1,200亿美元之间。软件开发领域同样有望实现类似的高价值增值。