MBI Purchasing Power Data for Ireland Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In Ireland, this data reflects the consumption capacity within 3-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for Ireland comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data for Ireland Postcode Level

概述

MBI提供的爱尔兰购买力数据，用于在爱尔兰做出有根据的决策。数据代表消费者可支配收入，是评估市场潜力的关键指标。数据覆盖爱尔兰3位邮政编码区域，提供本地消费者潜力和经济实力的全面视图。

数据结构

数据包含以下变量：

• CTRYCODE: 两位国家代码（ISO 3166）
• POSTCODE: 邮政编码
• NAME: 行政区域名称
• P_T: 人口总数（夜间平均值）
• P_PRM: 人口比例（每千分之一国家人口）
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力比例（每千分之一国家购买力）
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家等于100）

商业需求

• 市场分析: 识别未开发的市场潜力，基于可支配收入水平精确量化区域销售机会。
• 需求预测: 利用购买力趋势设定现实的数据驱动销售和绩效目标。
• 位置规划: 评估目标区域的购买力，制定有效的扩展策略。
• 360度客户视图: 结合购买力数据和内部客户洞察，更好地理解购买行为和区域消费差异。
• 位置数据丰富: 通过购买力指标增强地理数据集，优化区域业务策略。

数据字典

表名: MBI_MARKETDATA_2024_IE_POSTCODES3_PURCHASING

列名及类型:

• CTRYCODE: Varchar
• POSTCODE: Varchar
• NAME: Varchar
• P_T: Number
• P_PRM: Number
• PP_MIO: Number
• PP_PRM: Number
• PP_EURO: Number
• PP_CI: Number

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_IE_POSTCODES3_PURCHASING";

其他信息

• 刷新频率: 每年
• 时间覆盖范围: 2024年1月1日至2024年12月31日
• 地理覆盖范围: 爱尔兰（按邮政编码）
• 云区域可用性: AWS多个区域
• 提供商: Michael Bauer International GmbH
• 联系:
  • 销售: [e-mail]
  • 支持: [e-mail]

搜集汇总

背景与挑战

背景概述

该数据集涵盖爱尔兰3位数邮编区域的消费者购买力指标，包括人均可支配收入、总购买力及人口统计等核心变量，适用于地理营销、客户分析和商业选址等应用场景。数据采用标准化结构，确保跨区域可比性，并能与客户数据库无缝集成。