Thailand baby boomers and their dogs: the decision process to purchase in dogs insurance

Nowadays, many countries are facing up with shades of grey, aging society, also Thailand. Aging society is the fastest growing demographic and tends to still growth healthy and effective. Social changing makes this segment behaviors tend to having pets to replace a missing child, friend, or spouse. However, current research offers no insight into how unique features in important of elderly human- pets relationship affects to purchase behaviors to buy dogs insurance products. The study features include the level of relationship between pets and elderly’s owners, which focus only dogs, owner’s health conscious, insurance perception that affect to decision making process when buy dogs insurance. This study investigated those features as factors in an offline questionnaires of 200 Thailand elderly pet’s owners which mainly focus in elderly people who owned dogs and cats only who have intention to buy any pets healthcare products. Dependent variables were purchase intentions to buy dogs insurance. The study result showed the significant of multivariate and unvaried from respondent’s feedback questionnaires. Additional qualitative research from in-depth interviews with six elderly’s pets owners and two dogs insurance sales representatives, are supported the questionnaires survey data from 200 off-line respondents, a majority of whom are dog owners who age range 50 to 70 years old and living in Bangkok. The results from this study should help insurance companies and pet healthcare products industry to improve and support in terms of customer development or any related fields and academic researchers in designing future studies relate to elderly behaviors and psychology between human-dog relationships.