EU consumers who use mobile apps for online shopping purposes 2021

A survey revealed that using mobile apps to shop for groceries was the most popular in 2021, with 72 percent of online consumers in the European Union cited to have done so. Additionally, a total of 65 percent of EU-based online shoppers used mobile apps for fashion-related shopping, making it the second-most popular segment for mobile app e-commerce.

一项调查揭示了，在2021年，利用移动应用程序购买杂货成为了最受欢迎的购物方式，据称欧盟72%的在线消费者曾采用这种方式。此外，总计65%的欧盟在线购物者使用移动应用程序进行与时尚相关的购物，使其成为移动端电子商务的第二大热门领域。