[SAMPLE] Factori People Data | Global coverage with 900 Million+ device profiles

People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.

People Data Reach:
Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics,anonymous id, device details, location, affluence, interests, traveled countries, and so on.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly/quarterly).

Business Needs:
Consumer Insights:
Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects.
Data Enrichment;
Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment.
Sales Forecasting:
Analyze consumer behavior to predict sales and monitor performance of investments
Retail Analytics:
Analyze footfall trends in various locations and gain an understanding of customer personas.

Data Attributes:
anonymous id
id_type
Age
Gender
Carrier
Make
Model
OS
os_version
home_country
Home_geohash
Work_geohash
Device_price
Device_age
Affluence
Brands_visited
Place_categories
Geo_behaviour
Interests
travelled_countries

搜集汇总

背景与挑战

背景概述

该数据集是全球覆盖的移动用户数据，包含超过9亿设备配置文件，通过匿名ID链接人口统计、设备、位置、兴趣等多维度属性，用于消费者洞察、数据丰富化、销售预测和零售分析等业务场景。数据通过动态收集定期更新，提供包括匿名ID、年龄、性别、设备详情、地理位置和行为兴趣在内的关键属性。