Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry
收藏NBER2021-03-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w28618
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资源简介：
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document a
提供机构：
美国国家经济研究局
创建时间：
2021-03-01
