Tires, Cigarettes, Tampons, and the Gendering of Instructional Comics

Comics-based how-to instructions have historically figured into a gender-aware category of technical communication. Studying such comics-based literature for gendering is a promising endeavor that has not garnered much scholarly attention to date. This analysis attempts to do so within the critical framework of comics studies. Through close examination of examples of gendered instructional comics past and present, this article argues that the comics medium is well suited to inform and persuade readerships through gendered means.