[SAMPLE] Mobility Data | Premium Consumer Visitation Insights To Inform Operations and Marketing ...

GapMaps Mobility Data uses location data on mobile phones sourced by Azira which is collected from smartphone apps when the users have given their permission to track their location. It can shed light on consumer visitation patterns (“where from” and “where to”), frequency of visits, profiles of consumers and much more.

Businesses can utilise Mobility data to answer key questions including:
- What is the demographic profile of customers visiting my locations?
- What is my primary catchment? And where within that catchment do most of my customers travel from to reach my locations?
- What points of interest drive customers to my locations (ie. work, shopping, recreation, hotel or education facilities that are in the area) ?
- How far do customers travel to visit my locations?
- Where are the potential gaps in my store network for new developments?
- What is the sales impact on an existing store if a new store is opened nearby?
- Is my marketing strategy targeted to the right audience?
- Where are my competitor's customers coming from?

Mobility Data provides a range of benefits that make it a valuable addition to location intelligence services including:
- Real-time
- Low-cost at high scale
- Accurate
- Flexible
- Non-proprietary
- Empirical

Azira have created robust screening methods to evaluate the quality of Mobility data collected from multiple sources to ensure that their data lake contains only the highest-quality mobile location data.

This includes partnering with trusted location SDK providers that get proper end user consent to track their location when they download an application, can detect device movement/visits and use GPS to determine location co-ordinates.

Data received from partners is put through Azira's data quality algorithm discarding data points that receive a low quality score.

Use cases in Europe will require approval on a case by case basis to ensure compliance with GDPR.

搜集汇总

背景与挑战

背景概述

该数据集为GapMaps Mobility Data，基于Azira通过用户授权从智能手机应用收集的位置信息，用于分析消费者访问模式、频率和画像等，以支持企业运营和营销决策。它具有实时性、低成本、准确性等优势，并通过严格的质量控制流程确保数据可靠性，欧洲使用需符合GDPR规定。