Cultural activity preference: Data on the overseas Chinese student from the association of Southeast Asian countries

Data in this article presents the effects on the cultural activity preference from the three variables of participation motivation, lifestyle and aesthetic literacy of 468 overseas Chinese student in Taiwan. Discussion and analysis with systematic and organized formulas and calculation were made. Hence, self-conceptual lifestyles, externally-affected lifestyles, intellectual, competence, social, escape, art knowledge, ability for art application and evaluation, attitude for art and art involvement practice are used to evaluate as the reasons of the cultural activity preference. These statistics help the education researchers to understand the effect of the environment on transcultural learning behavior of the immigrants. At the same time, it acts as a reference for the social science researchers on their evaluation of local activity which aims for culture promotion for the immigrants.