Factori US Person Data APIs | 240M+ profiles:40+ attributes|

Factori is a compliant, flexible, and adaptable data provider. We help you make smarter decisions, fill all the gaps in your data, uncover patterns, gain a competitive advantage, and build better solutions by bringing accurate, holistic, privacy-compliant global consumer data. We specialize in building the world’s largest consumer graph that ingests, de-dupes, and transforms premium data from over 2.3 billion anonymous customer profiles with 800+ attributes, which powers insights for smarter decision-making and building adequate solutions. We take privacy and personal information very seriously and are committed to adhering to all applicable data privacy and security laws and regulations, including the GDPR, CCPA, and ISO 27001. In the dynamic realm of business, the perpetual challenge of maintaining current customer data is ever-present. Factori’s Person Data API efficiently manages the ingestion, deduplication, and transformation of premium data sources, saving you valuable time and effort. With our API, you can access and utilize subsets of our comprehensive person dataset, empowering you to gain actionable intelligence, make data-driven decisions, and build innovative products and services. Whether you're a marketer, data scientist, or business analyst, our US Person Data can unlock new opportunities for your organization. Designed as a comprehensive data enrichment solution, our US Person database fills gaps in your customer data, offering profound insights into your consumers. Encompassing over 300 million profiles with more than 40 variables spanning location, demographics, lifestyle, hobbies, and behaviors, it acts as a guiding compass for understanding your customers' past, present, and potential future behaviors. This enables you to navigate the business landscape with clarity, making decisions grounded in comprehensive and informed perspectives. Here are some of the data categories and attributes we offer within the US Person Graph: Geography: City, State, ZIP, County, CBSA, Census Tract, etc. Demographics: Gender, Age Group, Marital Status, Language, etc. Financial: Income Range, Credit Rating Range, Credit Type,etc. Persona: Consumer type, Communication preferences, Family type, etc. Interests: Content, Brands, Shopping, Hobbies, Lifestyle, etc. Household: Number of Children, Number of Adults, IP Address, etc. Behaviors: Brand Affinity, App Usage, Web Browsing, etc. Firmographics: Industry, Company, Occupation, Revenue, etc. Retail Purchase: Store, Category, Brand, SKU, Quantity, Price, etc. Auto: Car Make, Model, Type, Year, etc. Housing: Home type, Home value, Renter/Owner, Year Built, etc. Use Cases: Sales Intelligence: Precision Market Analysis and Segmentation Engage with personalized campaigns Enhance Lead Scoring and Qualification Strategic Marketing: Precision Market Analysis and Segmentation Engage with personalized campaigns Enhance Lead Scoring and Qualification Fraud and Cybersecurity: Unlock comprehensive identity insights Seamless KYC Compliances. Real-time Threat Detection HR Tech: Elevate Candidate Profiles Forge Talent Pathways Track role transitions