Throtle ID Graph - Deterministic Identity Data USA Consumers

The Throtle ID Graph, also referred to as our Truth Set, is more than an assembly of static data points. It is dynamically maintained and updated with billions of data points to keep up with consumers as they change addresses, swap phones, use multiple emails to transact or subscribe with your brand. It’s truly deterministic, with exact one-to-one matching and validated data. -Individual Throtle IDs connected to any and all identifiers for each individual – name, address, email, phone, social handles, etc - Identities connected to cookies for online browsers and mobile devices (MAIDs) to target individuals when browsing the web or mobile web - Authenticated with log-in data - Verified accuracy with multi-source corroboration and external reviews

搜集汇总

背景与挑战

背景概述

Throtle ID Graph 是一个针对美国消费者的确定性身份数据集，通过动态更新数十亿数据点来跟踪消费者变化，实现精确的一对一匹配。它连接个人的多种标识符（如姓名、地址、电子邮件等），并与在线浏览器cookie和移动设备MAID关联，以支持在线和移动端的目标定位，同时通过登录数据验证和多源核对确保数据准确性。