eCommerce Benchmark KPIs: Fashion in Turkey

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 82%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Fashion in Turkey also consist of an AOV of US$57, a discount rate of 14.4%, and a return rate of 8.9%.

在2023年，土耳其时尚电商行业的关键绩效指标（KPIs）除却13.4%的添加购物车率、82%的购物车放弃率以及2.4%的转化率之外，还包括平均订单价值（AOV）为57美元、14.4%的折扣率和8.9%的退货率。