CSISG 2008: Full Year Dataset, Datamap and Questionnaires

This record is part of 'The Customer Satisfaction Index of Singapore (CSISG) Annual Dataset Collection 2007-2022', providing raw data set, datamap and questionnaires for 2008. For related datasets across other years, refer to the full collection here: https://doi.org/10.25440/smu.c.6906043The Customer Satisfaction Index of Singapore (CSISG) is a landmark measure of customer satisfaction cutting across a variety of key sectors and sub-sectors in the services industry of Singapore. The study was produced and updated on an quarterly and annual basis from 2007 to 2022. First launched in April 2008, the CSISG is an independent and qualitative indicator of the Singapore economy. It covers 8 core economic sectors, more than 20 sub-sectors and numerous companies from the Air Transport Finance, Food & Beverage, Info-communications, Insurance, Land Transport, Retail, and Tourism industries. This national barometer of customer satisfaction in the Singapore economy serves as an objective gauge of service competitiveness between businesses, industries, and even countries. As it reports the overall customer satisfaction scores of every sector and sub-sector, including a ranking of the companies measured, the CSISG serves as an invaluable benchmarking tool across industries in the services sector.The methodological foundations of the Customer Satisfaction Index of Singapore can be traced to the American Customer Satisfaction Index (ACSI), developed by the National Quality Research Centre (NQRC) at the University of Michigan. The American Customer Satisfaction Index has been the standardised measure of customer satisfaction in the US economy since 1994.The Customer Satisfaction Index of Singapore is based on econometric modelling of data obtained from interviews with actual users of products and services.

本记录属于《新加坡顾客满意度指数（CSISG）年度数据集汇编2007-2022》，提供了2008年的原始数据集、数据映射以及问卷。关于跨年度的相关数据集，请参阅完整汇编：https://doi.org/10.25440/smu.c.6906043。新加坡顾客满意度指数（CSISG）是一项具有里程碑意义的顾客满意度衡量标准，横跨新加坡服务业众多关键领域及子领域。该研究自2007年至2022年定期以季度和年度为基础进行编制和更新。首次于2008年4月推出，CSISG作为新加坡经济的一个独立且定性的指标，覆盖了8个核心经济领域、超过20个子领域，以及航空运输金融、食品与饮料、信息通信、保险、陆地交通、零售和旅游等多个行业的众多公司。作为新加坡经济顾客满意度的国家晴雨表，CSISG是衡量企业、行业乃至国家间服务竞争力的客观标尺。鉴于其报告了每个领域和子领域的整体顾客满意度评分，包括被测公司的排名，CSISG在服务业各行业间成为了无价的基准工具。新加坡顾客满意度指数的方法论基础可追溯至由密歇根大学国家质量研究中心（NQRC）开发的美国顾客满意度指数（ACSI）。自1994年以来，美国顾客满意度指数一直是美国经济中顾客满意度的标准化衡量标准。新加坡顾客满意度指数基于从产品和服务实际使用者访谈中获得的数据的计量经济学建模。