eCommerce Benchmark KPIs: Smoking Supplies in Nigeria

In 2023, next to an add-to-cart rate of 10.9%, a cart abandonment rate of 89.9%, and a conversion rate of 1.1%, the eCommerce Benchmark KPIs for Smoking Supplies in Nigeria also consist of an AOV of US$69.9, a discount rate of 10.3%, and a return rate of 1.4%.

在2023年，伴随10.9%的加入购物车率、89.9%的购物车放弃率以及1.1%的转化率，尼日利亚烟草用品的电子商务基准关键绩效指标（KPI）还包括平均订单价值（AOV）为69.9美元、折扣率为10.3%以及退货率为1.4%。