Black Friday: expected spending by channel in the United Kingdom (UK) 2019-2024

The share of online spending over the course of Black Friday weekend spending in the United Kingdom (UK) had a considerable growth in 2020 and constituted 60 percent of total spending. It peaked at 62.7 percent in 2021, but by 2024 offline spending is expected to reclaim some of this share, rising to nearly 47 percent.

在英国（UK）黑色星期五周末的消费过程中，线上消费的占比在2020年实现了显著增长，并构成了总消费的60%。该比例在2021年达到峰值，为62.7%，但预计到2024年，线下消费将部分夺回这一份额，其占比将上升至近47%。