Italy: important factors influencing purchase decisions 2017, by age group

This graph depicts the results of a survey about important factors influencing purchasing decisions in Italy in 2017, by age group. According to data published by Pepper, 33 percent of respondents aged between 16 and 24 years considered the price to be the most important aspect, whereas 40 percent of consumers aged 65 years and older regarded the quality of the product as main decision factor.

本图展示了2017年针对影响意大利消费者购买决策的重要因素进行的调查结果，按年龄分组。根据Pepper发布的数据，16至24岁年龄段的受访者中，有33%认为价格是最重要的因素，而65岁及以上的消费者则将产品质量视为主要的决策因素。