The Butterfly Effect of Social Media Influencers in Customer Repurchase Intention

This research investigates the impact ofinfluencers, highlighting their crucial role in marketingstrategies and the influence they have on customer behavior.While many businesses sponsor influencers to promote theirbusiness, the long-term impact on repurchase intention isuncertain. This research purpose is to examine the correlationbetween the influencers and repurchase intentions withmediating factors like brand trust, brand loyalty, customerengagement, customer satisfaction, influencer credibility, andelectric word of mouth. The data that are collected is from 440Indonesian respondents between April and May 2025 throughGoogle Forms using the nonprobability sampling targetingindividuals who previously bought some sort of products due toinfluencer promotions. This research evaluated 11 hypothesesthat have been mentioned before and out of the 11 hypotheses,10 were statistically significant. This research provides moreunderstanding into the impact of the influencers on customerbehavior, while businesses must facilitate that emotionalengagement and that satisfaction to ensure long-termrepurchase intentions.