The Impact of Augmented Reality (AR) on the Purchase Intention for Furniture Purchases in E-Commerce

This study looked at how Augmented Reality (AR) affected consumers' intentions to buy on e-commerce. The objective of this study is to investigate the resulting impact level of each variable, such as Interactivity, Vividness, Perceived Ease of Use, Perceived Usefulness, Attitude Towards Usage, and Purchase Intention influence consumers' intention to purchase through the usage of AR features in E-Commerce. The PLS-SEM method, which is processed using SmartPLS 4 software, is used in this quantitative study. According to the data analysis, the results indicate that most of the mentioned variables have a positive correlation towards purchase intention using AR features in e-commerce.